Description

Know how to show up. Know how to handle what follows.

You want prospective clients to understand your approach, recognize your expertise, and feel comfortable reaching out. You also need to consider what happens when clients follow your account, encounter personal content, leave a review, or send a message outside of session.

An intentional online presence requires both a communication strategy and ethical judgment.

This therapist social media course bundle brings together Building an Ethical Online Presence and Social Media Ethics for Therapists. These two self-paced courses help you develop your professional visibility while considering its impact on client trust, boundaries, and the therapeutic relationship.

Button: Get Both Courses

Two courses with two distinct purposes.

Building an Ethical Online Presence

Develop your positioning, voice, and content strategy.

This course helps you translate your clinical identity into a professional presence that communicates who you help and how you work.

You will work on:

• A therapist positioning statement grounded in your actual expertise
• Your niche and ideal client profile
• Your professional voice and brand
• Content themes and 20 post ideas
• A written social media policy
• A sustainable 90-day visibility plan
• Your Therapist Online Presence Blueprint

Choose this course for the practical work of shaping your message, organizing your content, and creating a plan you can maintain.

Social Media Ethics for Therapists

Evaluate online decisions and their clinical implications.

This course focuses on the ethical questions that arise when your digital presence intersects with your professional responsibilities.

You will explore:

• How clients perceive and evaluate therapists online
• Confidentiality, self-disclosure, and digital boundaries
• Client follows, direct messages, comments, and public reviews
• Personal and professional account visibility
• Informed consent and social media policies
• Ethical decision-making through the CARE Framework
• Ongoing review of your digital footprint and online practices

Choose this course for focused learning about client trust, professional boundaries, and the reasoning behind your online decisions.

Why take both courses?

Knowing what you want to communicate does not resolve every question about how clients may experience it. Understanding digital ethics does not automatically give you a clear brand, content strategy, or posting plan.

The bundle connects these responsibilities.

Building an Ethical Online Presence helps you design your strategy. Social Media Ethics for Therapists helps you evaluate the decisions and interactions surrounding that strategy.

Both courses include ethical frameworks and social media policy work. That shared foundation allows you to connect your communication choices with your clinical responsibilities, while each course maintains a different primary focus.

What you can develop through the bundle

Together, the courses support two practical outcomes:

A professional visibility blueprint: Your positioning, audience, voice, content ideas, and implementation plan.

An ethical decision-making process: A way to consider online interactions, clarify boundaries, develop policy language, and revisit your practices as circumstances change.

The goal is a professional presence you can explain, maintain, and evaluate thoughtfully.

Who this therapist social media course bundle is for

This bundle is designed for social workers, counselors, marriage and family therapists, psychologists, psychotherapists, and therapists-in-training who want to approach online visibility with greater intention.

It is especially relevant if you:

• Want your online presence to reflect your clinical work more accurately
• Struggle to explain what distinguishes your approach
• Need direction for creating meaningful mental health content
• Feel uncertain about personal disclosure or client interactions online
• Want your social media strategy and practice policies to work together

You can use the courses to build a new professional presence or reassess an existing one.

Meet your instructor

Dr. Markyse Bernadin, PhD, LCSW, is a psychotherapist, clinical supervisor, and founder of Mental Retune in North Miami, Florida.

Her doctoral research examined people’s perceptions and preferences regarding therapists on social media. Her courses bring client perspectives into the conversation about professional identity, ethical visibility, and how clinicians communicate online.

Frequently asked questions

What is included in the bundle?

The bundle includes Building an Ethical Online Presence and Social Media Ethics for Therapists, including the interactive exercises and practical resources within each course.

Are these two versions of the same course?

No. Building an Ethical Online Presence emphasizes positioning, branding, content development, and visibility planning. Social Media Ethics for Therapists emphasizes ethical reasoning, digital boundaries, and the clinical implications of online activity.

Some topics overlap because ethics and professional visibility are connected.

Which course should I take first?

Start with Social Media Ethics for Therapists if your immediate concern is boundaries or online interactions. Start with Building an Ethical Online Presence if your immediate priority is clarifying your message and developing a content plan.

Are the courses self-paced?

Yes. Both courses are completed online at your own pace.

Does this bundle offer continuing education credit?

CE approval has not yet been obtained. The bundle is offered for professional development and should not be purchased with the expectation of approved CE credit.

Can I purchase the courses separately?

Yes. Explore Building an Ethical Online Presence or Social Media Ethics for Therapists if one course better matches your current needs.

Build your presence with your professional responsibilities in view.

Create a clearer message, a workable content strategy, and a more intentional approach to the interactions that come with being visible.