Description

Make it easier for the right clients to understand how you can help.

You know the work you do in the therapy room. Communicating that work online can feel much harder.

What makes your approach distinctive? Who are you speaking to? What should you post? How do you describe your expertise accurately while creating a presence that feels like you?

Building an Ethical Online Presence is a self-paced social media strategy course for therapists who want to turn their clinical identity into clear positioning, meaningful content, and a sustainable visibility plan.

Through interactive exercises and research-informed instruction, you will develop an online presence that reflects your actual competence, professional values, and the people you are equipped to serve.

Short product description

Develop your therapist brand, clarify your niche, and create an ethical content strategy you can maintain. This interactive course helps you build an Online Presence Blueprint that brings together your positioning, ideal client profile, content ideas, social media policy, and 90-day visibility plan.

Button: Build My Online Presence

Move from “I should post something” to a clear plan.

A useful online presence gives prospective clients enough information to understand your approach and consider whether you might be a good fit.

This course helps you make those decisions intentionally, from the language in your profile to the themes running through your content.

What you will work on

• Your professional positioning: Explain who you help, what you offer, and what distinguishes your approach.
• Your niche and ideal client: Focus your communication on the people you are most equipped to support.
• Your voice and brand: Develop a recognizable style that remains consistent with your clinical identity.
• Your content strategy: Organize your content around purposeful themes and generate 20 post ideas.
• Your ethical boundaries: Consider how your visibility, disclosures, and interactions affect clients.
• Your social media policy: Put your communication expectations and boundaries into writing.
• Your 90-day visibility plan: Establish a realistic posting rhythm, batching process, and review schedule.

Leave with a blueprint you can use.

Your Therapist Online Presence Blueprint brings your work together in one place: your purpose, positioning, audience, voice, content strategy, ethical commitments, policy, and next steps.

Use it when planning content, updating your profile, or explaining your professional presence to someone helping with your marketing.

Who this course is for

This course is designed for therapists, clinical social workers, counselors, marriage and family therapists, psychologists, and therapists-in-training who want a more intentional professional presence.

It is especially relevant if your current content feels scattered, your profile does not communicate your approach, or you keep postponing visibility because you lack a workable plan.

How is this different from Social Media Ethics for Therapists?

Building an Ethical Online Presence focuses on developing and implementing your visibility strategy. Ethics is integrated into the work of defining your niche, communicating your expertise, creating content, and planning how you will show up.

Social Media Ethics for Therapists focuses on ethical reasoning about your digital footprint and online interactions. It addresses questions involving client trust, confidentiality, self-disclosure, boundaries, and informed consent.

Both courses include ethical frameworks and policy work. Choose this course when your priority is creating a cohesive professional presence. Choose the ethics course when your priority is evaluating online decisions and their clinical implications.

Explore Social Media Ethics for Therapists.

Frequently asked questions

Is this a therapist branding or social media strategy course?

Both. It connects professional positioning and brand voice with content planning, ethical boundaries, and practical implementation.

Is this useful if I already have a professional account?

Yes. You can use the exercises to assess your existing presence, clarify your message, and develop a more consistent direction.

Does the course include ethics?

Yes. Ethical decision-making and social media policy development are integrated into the visibility strategy.

Will this course guarantee more clients?

No. It helps you communicate your services clearly and develop a sustainable strategy. Inquiries and bookings depend on multiple factors, including demand, service fit, availability, and implementation.

Build a presence that represents the work you actually do.

Give your professional visibility a clear purpose, a recognizable voice, and a plan you can follow.

Meet your instructor

Dr. Markyse Bernadin, PhD, LCSW, is a psychotherapist, clinical supervisor, and founder of Mental Retune in North Miami, Florida.

Her doctoral research examined people’s perceptions and preferences regarding therapists on social media. Her courses connect professional identity, client perspectives, and ethical online practice with the decisions clinicians face when becoming more publicly visible.